NBA full-season ticket holders can take advantage of private tours, half-time contests, access to stadium lounges for season ticket holders only, complimentary parking passes, savings at team stores and concessions, and access to special game night events. An NBA season ticket holder can also expect to receive special invitations to concerts and events held at the arena on non-game nights.
In 2010, the Portland Trail Blazers aimed to reward its season ticket holders for their loyalty and devotion during the team’s 40-year existence by introducing their Rip City United program. The team offers its member’s loyalty rewards, access to exclusive events, 20% discounts at the Fan Store, and first ticket access. The Loyalty Rewards program offers additional savings for the most tenured season ticket holders, which was the first of its kind in the NBA. Members of Rip City United are provided opportunities to meet past and present players, participate in on-court half-time contests and attend a private tour of the venue.
As a season ticket holder, it is not always possible to attend every game on the schedule. Often, season ticket holders that are unable to attend specific games will sell their seats to individual games on resale sites. NBA teams like the Golden State Warriors have partnered with NBAtickets.com to provide season ticket holders with a reliable resale marketplace to post their tickets. This application quickly links buyers to sellers and gives sellers the option to have funds deposited directly into their bank accounts.
Additionally, teams like the Warriors offer their season ticket holders a “Share Your Seats” ticket option that allows season ticket holders to donate seats to the Warriors foundation when they cannot attend a game. If tickets are donated to the program, the Warriors donate the seats to local non-profit organizations in the Bay-Area.